Three Elements To Consider When Designing Temporary Signs For Exterior Use

Posted on Posted in Advertising & Marketing

One of the best ways to attract customers and inform potential clients of new sales or product offerings is to advertise them in high traffic areas, and a sign can be an affordable way to reach the masses. Many business owners aren’t savvy at designing items of this nature, and often struggle to create a banner that conveys a message while still being easy to read. A sign company will have designers on staff that can create the perfect outdoor banners for any advertising effort, but be sure to ask about the following options.

Wind Resistance Holes

The most prominent nemesis of outdoor signs is weather, as high winds can lead to rips and tears. While extreme wind will almost inevitably lead to significant damage, there are ways of producing a sign that will help prevent the onset of destruction. Talk to a designer about signs that have small holes over the surface, which will allow wind to pass through the sign and help prevent it from being blown away.

Vinyl Thickness

Vinyl, as with any plastic based product, will wear down after it is exposed to water and extreme temperature changes for an extended period. There are very few things that can be done to prevent it, but choosing a sign that is made from a thicker material will help to slow down the process. While it does add a bit to the overall cost, it will allow the sign to provide years of use without showing symptoms of wear and tear.

UVA And UVB Protective Coatings

The sun’s rays can wreak havoc on the elements of a sign and cause any lettering to fade away, which can leave the sign unusable. Fortunately, sign companies can now apply a protective coating over it, which will help to keep the sign looking great by reducing the chances of fading. A UVA and UVB protective coating is not expensive and can help substantially extend the life-expectancy of a sign.

Designing a custom banner of any kind can be overwhelming. When a company is ready to advertise a new product or service, they should contact Event Display Inc. They have more than ten years of experience creating signs that are visually stunning and built to last.