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Starting a Baby Boutique Business Every year, millions of babies are born and, for the entrepreneurial-minded person, this data translates into a boom in baby clothing, toys, and other related baby items. It has been observed that even if the economy is not that good, parents will always find ways to cash out for their children’s needs, most specially if it’s a new baby. Therefore, a baby boutique is a promising venture, but must be carefully studied and planned before investing in it. Here are some important guidelines which can be helpful in your business considerations. Take a look and visit existing baby boutiques in your area and nearby places and find out what are their own unique niches and from that, try to create your own niche that is different from your potential competitors. You could sell organic baby clothing or second-hand baby items or designer baby brands and whatever it is, determining your niche will help you know what is your target market. Coining the right name for your boutique must be directed to your target customers, like for example: if you plan to start an eco-friendly baby store, the name can be “Green Bundles of Joy.”
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Obtain the permits needed to operate your retail store, such as resale permit, sales and use tax permit, employer identification number, and other prerequisites.
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Securing the right venue for your baby store must be based on convenience for your customers, on where your target market is also located and where there are not many competitors. If your plan is to sell online, you have to avail of the following: a domain name, e-commerce solution package, web hosting, a shopping cart, editing software and design templates. You also need a storage room for your baby inventory, so look for a small warehouse or a huge closet that is free from objects that may be harmful on your inventory. By buying wholesale on your baby clothing and merchandise, this will allow you to profit from the marked up selling price. It is also important that you associate with a retail association which is in line with your business, like Children’s Apparel Retail Association, so you can network with suppliers, get business tips from the association, and even get new customers. 8. Make your business be known by advertising it so your target market will know about your business, and to do that, here are suggested strategies: opening a social networking account, start a promotional blog, place ads on popular websites which are visited by expecting parents, give coupons to your local play groups and day cares, host-in store events for parents, like Lamaze or baby CPR classes.