The idea of working from home is very appealing to some people. Not having to get up early in the morning and make a commute to work is certainly something to look forward to. Unfortunately, it’s not as simple as sitting down one day and finding freelance work. There are caveats to the copywriting business and it’s not all lazy days and big paychecks. Most people will find it’s difficult to get started in the business and that the money they earn in the first year won’t be what they expect.
The best thing to do for those starting in copy is to hang onto their current job and get a feel for things. Taking a sales copy course is the first step. There are certain methods of writing copy that can be profitable, but this takes skill in more than just written language. Writing for promotional purposes is about more than just a few snappy keywords and plugging a product or service. Companies that hire writers want a call to action and specific information about their products or service in the article. The piece can’t be too pushy or come off as too passive. Learning the craft is vital to any beginning writer.
Once the art of copywriting is mastered, the writer will need to find work. There are plenty of opportunities out there for hungry writers. Content mills are a great place for new writers to start with. They offer plenty of work to help hone necessary skills, but the pay isn’t great. Standards aren’t particularly high for some content mills, so it’s important to choose wisely. Less reputable content providers won’t check for things such as grammatical errors and may even encourage mistakes to give a more authentic feel to the piece. This kind of work should be avoided at all costs.
After a few months or longer of writing basic materials, most writers will find they’ve mastered their skill to the point of being able to offer great content at a fair pace. Being able to write well and do it quickly is how most writers will start earning the kind of money they want. Picking up private clients and taking on bigger projects can be very lucrative, but it’s a challenge some people aren’t able to face.